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Uptown Arts Collaboration Receives NY Community Trust Grant
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Uptown Arts Collaboration Receives NY Community Trust Grant
$50,000 to Establish Enhanced Technical Assistance Services Network
February 17, 2010

The HARLEM Arts Alliance (HAA) and the Northern Manhattan Arts Alliance (NoMAA) today announced that they have been awarded a $50,000 grant from The New York Community Trust to launch the Enhanced Technical Assistance Services Network, to provide technical and resource building services to underserved small arts groups, artists and musicians in Upper Manhattan.

These funds will provide panels and workshops on topics such as arts marketing fundamentals, fundraising, audience development, and strategic planning; the creation of collaborative cross-marketing strategies; and the formation of a voluntary Advisory Council drawn from the arts, business and education sectors in upper Manhattan.

Sandra A. Garcia Betancourt, NoMAA Executive Director, says "the services that HAA and NoMAA will provide through this collaboration, respond to the developmental needs of the artistic and cultural community in upper Manhattan, including the needs of new immigrants, Latino/Spanish speaking artists and arts groups that face enormous challenges due to language barriers which impede their ability to navigate institutions and systems through which they could access resources and opportunities.

The New York Community Trust Grant will allow us to strengthen the uptown arts and culture community through a technical assistance program that is accessible to all, and made available in English and Spanish.”

Michael Unthank, HAA Executive Director, says "the communities that comprise Northern Manhattan are among the most diverse and vibrant that can be found anywhere and the arts are the engine that fuels their excitement and vitality.

This is an important collaboration between the area’s two service agencies that will support better coordination of the services that we provide, help us broaden our reach and strengthen the capacity of our artists and arts organizations to make an even greater contribution to our communities in the future.”

Other collaborations between HAA and NoMAA include Havana to Harlem, a program featuring an exhibition and community dialogue with renowned Cuban printmaker, Eduardo Roca Salazar (Chocó); Cultivating and Engaging Audiences in Northern Manhattan, an audience development symposium presented in conjunction with the Wallace Foundation in December 2009 and Arts for All, an advocacy-training seminar presented with other arts organizations of color and with American for the Arts in November 2009.

The HARLEM Arts Alliance (HAA) was founded in 2001 by a group of artists and community activists and has since grown from an informal network of members and volunteers to a non-profit, professionally staffed and wide-ranging arts service organization with a mission to nurture the artistic growth and organizational development of artists and arts organizations based in Harlem and surrounding communities and a membership of over 700.

As the only arts service organization of its kind in Harlem, HAA serves as a strong voice for the artistic community and plays a key role in the health of the community’s cultural ecosystem as it provides a critical set of programs and services to some of the community’s most valuable assets – artists and arts organizations. For more information visit

 The Northern Manhattan Arts Alliance (NoMAA) is a non-profit arts service organization launched in 2007 under the incubation of the Hispanic Federation and with the financial support of the Upper Manhattan Empowerment Zone.

NoMAA’s mission is to cultivate, support and promote the works of artists and arts organizations in Northern Manhattan. Since 2007, NoMAA has been serving and promoting the works the Washington Heights/Inwood artists and arts organizations, as well as developing partnerships with businesses and other institutions to increase the visibility of this area of Manhattan. For more information visit

About The New York Community Trust
Since 1924, the New York Community Trust has been the community foundation of New York City, helping charitable individuals, families and businesses to improve the quality of life for all the area’s residents through an aggregate of 2,000 funds.

The Trust is dedicated to meeting the changing needs of children, youth and families; aid in community development; improve the environment; promote health; assist people with special needs; and support education, arts and human justice. The Trust is governed by a 12-member Distribution Committee composed of community leaders appointed by a variety of civic institutions.

Its staff is recognized for its experience in grantmaking, financial administration, and donor service. Divisions are located on Long Island and in Westchester. In 2009, The Trust made grants of $127 million from assets of $1.8 billion (unaudited). For more information visit